Offer
a proven marketing strategy that could potentially
cover
the entire cost of your commission...
If you feel uncomfortable asking your clients
to spend money on the house they are selling, consider
this: Experts estimate that on average, staging can
increase the selling price of a home by 3-12% and will
often cut the time spent on the market by up to 50%. Countless
fees paid at closing greatly diminish seller profits -
doesn't it make sense to offer a simple and relatively
inexpensive opportunity for your sellers to recoup some
of those losses?
Staging - not just for expensive high end
homes!
The Home Team Advantage, LLC offers affordable staging
services for everyone starting
at only $275. Of
course fine homes and estates benefit greatly from help
from a staging professional, but less expensive homes need
it too, sometimes even more so. The seller of a $150,000
home deserves to sell faster and would certainly like to
avoid price reductions, every bit as much as the seller
of an $800,000+ home. Please don't assume your sellers
can't afford it.
We can help you incorporate our staging services
into your listing presentations.
With the popularity of HGTV television programs,
like "Designed to Sell" homeowners are becoming
increasingly aware of what staging is. Failing to
mention the benefits of staging may make your clients wonder
why - and possibly opt for the agent who did! Next
time a seller asks, "What do I need to do to the
house before you show it?" - why not suggest
hiring a real estate staging professional? Most homeowners
will appreciate the suggestion since staging helps sellers
keep their homes ready for showings - with less stress
and worry.
Don't risk offending sellers...
We know how delicate the agent/seller relationship
can sometimes be. (The staging professional at The
Home Team Advantage was an active real estate agent at
one time.) We also know that most agents do
not make many staging suggestions, for two very good reasons:
-
Agents would rather spend their time carefully cultivating
relationships with their clients, not risking offending
them by broaching very touchy topics about the appearance
of their sellers' homes. An enormous amount of
care, tact and sensitivity is required to deal with
these delicate matters appropriately - why not leave
that job to a highly trained professional?
-
Most productive agents just don't have the time to
get caught up in all the countless details of staging
and would rather stick to doing what they do best.
Tips for hiring a staging professional
Tips for Hiring a Staging Professional
Make sure your stager...
- Is good with people
- Will take the time to understand the clients'
needs
- Understands the real estate market and trends,
which according to industry experts, is far
more important than knowing just interior design!
- Is respectful of the client's home and feelings
- Is tactful and delicate when suggesting to
homeowners ways to make their homes more appealing
- Doesn't interfere with the listing agent's
work
- Is creative
- Is committed to staying within your budget
- Will complete the work in a timely fashion
Close
this window |
Not a justification for an unrealistic asking price...
Pricing
a home correctly still remains the BEST way to sell a
house, but the purpose of staging is for buyers to see
that the price is right! If your
seller's asking price seems only somewhat higher than
what you think the market will bear, staging might substantiate
that expectation. The market dictates a home's [reasonable]
price range - staging can help a home to sell at the
higher end of that price range. A home that
is not properly prepared for sale will bring not only
that home's value down but the value of others like it.
Staging - not a last ditch effort to
unload a property that will soon expire...
Staging is NOT an underhanded way to unload
property. It's simply taking advantage of the same
principles of marketing used to sell any other commodity. Staging
benefits buyers simply because it gives them a good idea
of how the home could look if they lived there. It
helps them envision themselves entertaining in the dining
room or reading in front of the fireplace. Savvy
realtors understand that a feeling of spaciousness and
hominess can move a home and add as much value as a great
view or a three car garage.
...See what we're telling sellers about
our services
| We accept
VISA and MasterCard |
 |
 |
